October 16, 2024

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Cheltenham

England

United Kingdom

Leading digital technologies and services distributor Axiz has announced a collaboration with Duracell Energy to expand access to advanced energy solutions across Africa. This partnership will address the increasing demand for energy independence and sustainability, offering homes and businesses greater control over their energy consumption, reducing dependence on traditional power grids, and ensuring a reliable power supply.

Axiz, which has a dedicated solar division, plans to use its channel-focussed model and extensive distribution network to bring these products to a wider audience. Rory Twort, Managing Executive for Sales at Axiz, says that partnering with Duracell Energy will support Axiz in delivering on the promise of bringing high-quality, sustainable energy solutions to the African market.

Duracell Energy, a market leader in solar products across South Africa, sees significant growth potential in this partnership. "The scope and opportunity for scalability of the Axiz partnership positions Duracell Energy to increase our market visibility and provide more homeowners with energy security, while lowering their energy bills," said Dylan Murray, Sales Manager for South Africa at UK-based Puredrive Energy, an authorised Duracell Licensee. "Our products primarily support homeowners and small businesses to lower their costs and boost energy independence with sustainable, green solutions."

The Duracell Energy Home EcoSystem includes a range of solar and storage solutions available to the South African market such as the Dura-I 6kW inverter, the 5kW Duracell 5+ battery, and the 7.3kW EV Charger, managed through the Duracell Energy App. This app enables seamless management of energy storage, charging, and usage, allowing homeowners to automate and control their energy needs with ease.

A key addition to this lineup is the soon-to-be-released Dura5 5kWh storage battery, which uses the latest advancements in lithium iron phosphate (LiFePO4) technology. This battery offers high charge and discharge rates, ensuring continuous power during outages. It also provides versatile installation options, such as wall mounting and modular stacking, allowing the system to grow according to a household’s needs. "The Dura5 battery offers a market-leading choice in terms of reliability and performance," added Dylan Murray.

In addition to the product offerings, Duracell Energy and Axiz will provide customer support and educational content to help homeowners understand the benefits of solar technology. Duracell Energy will also support resellers with marketing resources, including quality leads generated through its website and social media campaigns, along with custom-approved graphics for installers lacking marketing capacity.

ENDS

 

About Puredrive Energy Ltd.

Puredrive Energy was founded by UK Government battery storage expert, Mark Millar, in 2016. The company’s mission has always been to bring the highest performing home storage batteries to the domestic market, and to supply products and services that significantly reduce people’s energy bills and carbon footprint. The manufacturing, R&D and customer services teams are all UK based, at the Head Office just outside of Cheltenham.

 

About Duracell

Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Our recharging technology allows consumers to live life without limits. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

Duracell is a registered trademark of Duracell Batteries BV and Duracell U.S. Operations, Inc., used under license. All rights reserved.