Anu Cherian, Industry Analyst, Energy & Power Systems, Frost & Sullivan
The term “green” is perceived to be attached with a price premium. The hype around green technology has created a buzz for more than a decade. This has also created a green marketing agenda for almost all organizations. Companies that have placed their entire value proposition around their ability to be green have gained more recognition. From the use of recycled paper to the decline in use of plastics, the term green has multifaceted dimensions. Read more about A Green Value Proposition: The Real Cost …